5G NATIONWIDE
CAMPAIGN I DESIGN I CREATIVE DIRECTION I OOH
Client: Verizon
Team: Tom Murphy, Sean Bryan / Chief Creative Officers
Cristina Reina Rodriguez, Matt Curry / ECDs
Camilla F. Kristiansen / V.P Design Director
Emely Perez / Senior Designer
John Clang / Photographer
For the anticipated launch of the Verizon 5G nationwide campaign, we captured still shots of 7 different cities across America. Shot at dawn, we wanted to capture the charm of each city with shots of the first commuters starting their days accompanied by Verizon 5G. It was important to keep a cinematic feel to these shots with a beautiful sense of light. We worked closely with the talented photographer John clang and his well-oiled team. This could not have been done without them under such limited circumstances and remote shoots.