L’OREAL PROFESSIONNEL

CONCEPTUAL |  CREATIVE DIRECTION  |  DESIGN

Client: Tag Creative / L’Oreal
Team:  Fawne Berkun / ECD
           Camilla F. Kristiansen / Senior Designer

This was an exciting project that I worked on for the New York based agency Tag Creative. L’Oreals has a product line called: L’Oreal professionnel and it’s a line of hair care products that tailor to all types of hair. The assignment was to create a range of creative directions that would inspire their next campaign. Elevated, sophisticated and Paris inspired.